All work
Reform Studio
Name, logo and brand design for a Pilates studio built around calm, control and considered movement.
- Naming
- Brand Identity
- 2026
The challenge
A studio founder with a strong point of view on movement, and a category full of interchangeable wellness branding.
Our approach
We named the studio after the discipline itself, then built a quiet identity: one weight of type, generous space, and a mark that reads as controlled rather than soft.
The outcome
A brand that stands apart in a beige category, applied across signage, stationery, apparel and class cards.